Learning about the Search Engine should be a passion of every web-master and blogger who basically relies on the search engine organic traffic. More clearly, I am saying try to learn about the Google. Google is undoubtedly, a king of online search market. Almost every blogger and website depends upon the Google love (indirectly it means optimization) to get high ranks in the search engine results. Just like everyone, I also love to read and learn more about my profession and new tricks to dodge the Google upcoming / current algorithms.
Recently, I got a chance to attend the Google Event in my area. I attended the event to learn about new facts and figures about the Google Products for the Web Masters and local market. No doubts, Google is doing great for the whole internet market, but at most they are now working under non-transparent policies with their publishers and tricking out the search engine results to give more exposure to their advertiser program Google Adwords. The Google Event was held to target those local publishers, bloggers and webmasters, who had some fear of Google Penguin & Google Panda, and the mass Google Adsense banning on the Asian publishers.
In the awake of delivering the concepts behind the Google Panda & Penguin updates, and mass Adsense banning, Google reveals so much about its way of dealing the publishers, and also throws spotlight on the upcoming changes and trends in the search engine. There are around 10 things that I have observed as well as learned from the recent Google Event. I hope these will help you too in understanding many facts about Google.
Learning Google From A Google Event:
- Importance of Google+
Google+ – The Google’s Social Network. For many, it is just another social network on the internet. But if you are an internet marketer, SEO expert, web-masters, then it must be your first place to share and approach your clients. Google+ is the future of Google Search. Google is implementing social crunch into every of its product, since the launch of Google+. Search engine now becomes more social than its original nature. Google now prefers the social signals, and works along with the overall popularity of websites. You don’t only have to be rich in your SEO, you also have to gain market in the social networks to show off your strength.
- Adsense Is Quick Money Earner
As said by Google representative on the event, Google Adsense is quick money earner, but the users of Google Adsense are not using it in a right way. People do know how it works, but fail to implement it correctly on their websites. The old days are now gone, when a webmaster tricks its advertisements by the top-paying keywords. Now Google works on its collected information from the users, serve interest based ads to users. Doesn’t matter you are running a SEO blog, Google will automatically detects the user interest and serve the ad. – It does not mean that keyword based ads are not anymore in the world. They are still here, but Google serve content relevant ad very rarely, and especially when they do not have any idea about the user’s interest.
- Adwords Over Adsense Publishers
Yes! Google want its advertisers happy in every condition. Google knows very well how to deal with the publishers and search engine results to make their Advertisers happy. In a straight question to Google representative gets words: “we want advertisers happy, as they are mainstream of our earning.” – It directly hints on the massive Adsense account bans. They just want advertiser happy, and if you are not providing good platform to their advertisers then never expect any love from Google both in earnings and search engine results.
Mind Checking:- Why Blogging Becomes Shit For You?
- No Click-bombing Tool
Google Adsense Click-Bombing – If you are not shocked by reading above points then this will surely shocks you. Google has no tool or system to track whether the click on Adsense ad is genuine or generated by bot / manually. They just have a rough tracking algorithm to monitor the unsuspicious click activities on your ads to protect their advertisers from fraud. If your Adsense account is banned because of fake clicks, then they are chances that you will get it back. All you have to impress the (non-impress-able) team at the Google Adsense support desk. – The more shocking fact, they do have some powers!
- Get Higher CPC With Rich Content
Like every Adsense users. If you are still looking for some ways to boost up your CPC / CTR rates in the Google Adsense dashboard. Then add some real rich content on your HTML pages. Google wants more and more rich content website / platform to showcase its advertiser’s ads. As per Q&A in the event, one can trick the CPC / CTR with embedding YouTube videos, highly optimized and relevant images.
- Warning Notifications To Webmasters
If you are one of those who believe Google does not notify the publishers before banning their Google Adsense account then you are wrong. Before taking any serious action against your account, they do notify you via the email you have entered in the account sign up time. There are also many publishers who never get any notification from the Google, if you are one of them. Then do work hard, and be the one to be on their notification list. They will notify you, and also suggests you how to make more out of your blog with Google Adsense.
- Importance of Correct Web Layout
The layout of your website plays an important role in revenue from ads. Many of us just implement the Google Adsense codes in our websites but mostly forget to update their location. As answered by Google, keep rotating your ads location to get most out of your website. Also do focus on providing the content above the fold than advertisement. There is a complete layout suggestion available on Adsense website to help you placing the ads in most hot place.
- Equal Rules For All
Many of us believe that Google is only strict with Asians or a specific country, but that’s not true. As clarified by Google’s representative, they have equal rules for all. They have same rules in US as they have in Pakistan & India.
- Importance of Mobile Optimization
Yes! Mobile version of website is the next challenge by Google to web-masters. With the rise of portable gadgets, the search engine is getting more hits from mobile than computers. If you are not giving value to mobile users, then start preaching them. Because the mobile users come with many wonders for you! I have already shared some stats and helping material on the mobile website.
- DFP (DoubleClick For Publishers)
Maybe many of you are not aware of this advertising tool for both advertisers and publishers. Actually, it allows an extended control to publishers on controlling which ad to display or which not. It also allows you to block Google served ads to specific region of users, and seed your own content in the ad place then Google Adsense. It is worth checking.