Both Internet world and its moderators are moving rapidly in the race to adopt more advances, and working closely to make the internet clean and useful for everyone. Actually, by the term of “moderators”, I mean the search engines who known as the backbone of this internet world, and provides you every single thing that you want to be displayed on your screen. Like Google – it is the biggest search giant in the world with billions of indexed pages, and system cores to provide results on user’s screen with single push to the enter button. With rapid change in the internet, the users are also changed and become more evil minded than before, – pointing to the marketers, and other advance users who know how to make use of this internet world to earn money, or at least how to make fool others with advance knowledge.
Earning money from internet is not new, almost everyone knows that Internet can make big money for you, but only few knows how to make for them. There are several ways to make money online over the internet, but the most preferable method of making money from the internet is websites, and earning from the advertisers using the ad networks. People around the world, easily launch websites with similar knowledge to certain topics which is already available on the internet, and try to make use of it by copying someone else’s idea. The rise in blogging has changed the way search engines work in the starter ways of the internet indexing, now with the rise of pages, and websites in the world; the search engines are also equipped with more advance features to detect the nature of content, and the overall look of content to prevent someone from making money on someone’s hard work.
There are several updates that were executed in the internet world by its moderators (search engines) to make internet more useful for users.. Let’s talk about the most recent updates that have been launched by the Google, the most famous Google Panda & the Google Penguin – who works to make the internet world clean from the scrappers and the scammers.
Many webmasters got their websites penalized by one of these popular algorithm updates by the Google. However, since the Google has launched these algorithms, it makes thousand of changes to indexed pages directory, such as downgrading many big fishes of the pool by targeting their content as low quality. Now after the massive changing in the index, almost every webmaster fear from both these updates. Are you? I’m not!
Forums around the world are flooded with web-masters comments crying for their websites, as they recently got penalized by Google. Majority of experts believe there is no way to fully recover from this penalization, and this makes the situation worse for the web-masters, and undoubtedly raises lots of questions in different web masters mind, such as how to avoid these algorithm updates, and to make their website bulletproof from all kind of search engine changes, except the natural changes in the SERP. However, today I am sharing some of my best techniques of working on the internet with these algorithms, and especially the points that helped me in running several projects without getting penalized by algo updates.
How To Protect Websites / Blogs From Google Penguin & Google Panda Updates:
1- Get Backlinks, But Not Too Much
The most common reason of getting penalized by search engine is excessive amount of link backs from different websites. Back links are good, but only if they come in natural way and in a limit. Before going to launch any back link campaign for your web project, you must think twice. Building couple of link backs to your web pages is not a feat, but maintaining a incoming links from websites on daily purpose is a feat.
2- Keep Maintain The Reader Interest
I must say, it is one of the most difficult processes. You have to do deep study of the topics you are covering, you have to go wider with relevant components. If you are writing an article about anything, you must add few attracting images (please don’t add hot chick images, because there are lot of things to be added into articles). The reader interest in your content will definitely increase your page views, and as well as on page time, will decrease the bounce rate. So, you can easily avoid many down points in view of search engine. (The lesser bounce rate will help you in evading the Google’s Panda penalization, and will also help you in making good appearance in front of other search algorithms.)
3- Get Into Details With Your Content
Don’t try to trick both readers and search engines, because both are very intelligent and can react to you every single mistake. I have seen many bloggers post thin content on their websites, or avoid getting into the details, and then use their SEO skills to over their competitors, so I say, if you are also trying to do the same. Simply stop your act, or you will be penalized by the search algorithms like Google Panda and Google Penguin. “Google Panda will kick your website because of thin content, and Google Penguin kills you website because of tricking searching algorithms with over optimizing your content.”
4- Become A Social Rock Star
Social appearance is one of the most important factor these days in ranking up in the SERP’s. Recently Google had both Twitter & it’s own Google+ in the search results, and in many statements Google directly stated social ranking is more important now than any kind of SEO or press releases about your products. I have already discussed the Social influence, and the requirement of branding owns self in a recent post. You must check it out to get more tips.
5- Don’t Completely Ignore SEO, Do On-Page SEO:
Since the Google has rolled out new algorithms into his search engine results, many media outlets have totally decided to end up their SEO activities, and actively transferred their business from Search Engines into Social networking and bookmarking. Thanks to number of social bookmarking and networking websites, many big brands are now engaged with their readers and customers to bring more things on their charts. But that’s only one side of the coin, the other side, Google also want you to do at least on-page SEO of your website. The non proper On-Page SEO can also cause you trouble for your web projects, the improper user of Header tags in the content.
There are several tips to avoid these algorithm updates, and penalization. But I believe these are the few that will help you ultimately in maintaining your website rank in the SERP without become a target of search engine algorithm.