Content Marketing is one of the those marketing branches that requires a lot of personal information of the customer, or the market in which you are about to work. It’s not yet another marketing strategy that can improve your product or website image in public.
However, I am not here to introduce the Content Marketing, but surely to share my experience and what I have learned from some of my last projects in the open-local market. Recently, I have been asked by a local (semi-international) company to take a look into their product and help them in improving the overall value of their product. While studying their project, I discovered that they have already made up with all the basic SEO, and even goes rough with normal values in the market. On discovering such signals, I quickly recommend them to stop their hard-core SEO techniques and let the content flow in their circle.
At the very first appearance they ignored my notice, and carried on with their stuff. But they allowed me to prove what I am saying. I happily accept the challenge, and showed what they have done wrong with their project and provides number of content marketing tips to improve their website. Yes! I said content marketing tips to improve their website, and the product image in the industry. I personally believe that Content Marketing is very similar to blogging, now you must be wondering ‘HOW?’
There is no secret behind my personal observation. I think blogging is one of those professions where bloggers interact with its readers in real-time and learns the fact before writing anything. Similarly, in Content Marketing we also need to learn our customer’s mind, and then bring something that works as a hot cake for us.
However, I am not going to reveal the real product and company’s name here at which I worked in last few days, as we had signed a little NDA to keep the product away from local & international market watchdogs.
I know you guys must be thinking that why I had finished up the things with NDA (Non Disclosure Agreement), and all. Well, it is a long story to share but I don’t want you to get distracted from the main point that allows us to use Content Marketing as a main strategy for our blog and reaching the 100% targeted audience.
There are no doubts that content is the core heart of our communication with readers, and as well as customers who like our stuff and invest their money on our words. So, to get the audience & leads we have to produce the most flowing content – the content that automatically makes it way to one’s mind (social network profile). And to get such content on board, we have to study the audience, and market to produce the targeted content.
There comes the requirement of Content Marketing strategy, and tactics to fill up the demand of the market and get yourself up in the list.
7 Ways To Produce 100% Targeted Content For Your Audience
The most easiest way to take a start with content marketing methods is to perform a little research about your audience. You can take a start with these questions to ask your readers and as well as to yourself before writing any piece of content. These questions are like the filters that allows you to easily split down your content creation ideas to more specific points.
- Social Media Interaction
As I have already mentioned that research is very important before striking the market with any tactics. So, if you are done up with your market research and can say that you know your audience. Then I am sure, you also know what thing will attract them to your product.
Suppose, if you are here to promote a hosting company product. And you have already made up with market research, and clearly know your competitor, then you must know how your competitors are doing their sales in the market.
Just remember one thing, no one is perfect here!
There are chances that you will get lots of holes in your competitor’s social appearance of the products. So, just take a start as fixing the loop holes of their social engagement of the product with the general public.
- Discovering The Niche
With the discovery of your niche, you actually have to learn the content of your industry. You have to create such content (images, videos, offers) that somehow represent your content in the market. It is supposed to be the toughest work in the whole marketing strategy. It definitely takes time, but once you get things on track you will enjoy every second of your product interaction in public.
- Sharing The Experience
It is one of the most emotional approaches to the customer. It allows you to open your door for customers to learn about your product, and services. You can bring different stories on your blog / websites to share the experience of the product. Such as usage experience, manufacturing, selling and etc.
- General Interviews
You can use experts advices to promote your product, or you can pay any high authority person to review your product, and later you can broadcast and cheer up its words on your channels like Facebook Page, or in the form of a blog post.
Now, here comes the time when you actually have to work along with your customers. You have to develop a stream of communication between you and your customers. If you are providing something astonishing there are high chances that your audience will share the honest words with you regarding your services and products. You can approach your community with different survey offers, and can ask different questions about your product.
- Transforming Your Product
Once you are done with your questionary round, and learning about your product / blog from the readers. Here comes the power step in which you have to change and fix the issues within your stuff that people don’t like. I am not saying to follow each and every thing provided by the audience, but few that can really improve the overall value of the website.