There are no doubts that brands are attracting towards the social media, and investing big money on social media networks to capture more & more attention of their customers. It has now become a trend of big brands to join online networks, and attracts the customers with tricky quizzes and contests towards their products. In the last couple of months, we have seen many international brands start popping up on the social networks with region wise channels, and geographic targeting their fans to bring quality stuff for them in an online world.
The process of international brands targeting the customers also evolves the formation of many international brand channels for the Pakistani online community. The channels are supposed to run by the local media agencies to bring more targeted stuff, and content on the Facebook. One can see the rise in the number of targeted Pakistani channels on social media formed by local and International Brands. They are targeting the emotions and feelings of people with tricky quizzes and contests towards their products.
Recently we have seen many Local and International Brands gaining high reputation in the market because of the attractive offers and GIVEAWAY campaigns in the market by running the online advertisements and the targeting the users through social media. Do you really think this a good way of marketing or promoting the brand? Ironically yes! But how many of us have tried to think that it can only be a deceiving offer to attract the people.
When I talk about social media, Facebook & Twitter are very common medium to promote the products where NEWS becomes famous within seconds. It gets shared among people within minutes. That’s a clever way of getting high attention actually. But who knows the real story behind all this game, you must be wondering why I am saying “game”… yes! There is a big controversy behind all this marketing strategy.
There are several brands that are extremely investing big money on their Facebook pages by running online games, attractive contests & quizzes for their fans. One can only think that they are doing all this to gain more popularity on the social networks, but a question arise that are they really doing just for the promotion of their products?
What do YOU say?
Yes or No?
I would say, No!
Here is, why!
In the last couple of days, I have discovered many sources with valid proofs regarding the corruption of all these online campaigns in Pakistan by local media agencies. You must be wondering, why local media agencies? As I have mentioned above, the international brands have given the responsibility of handling their Pakistani channels to local media agencies, and according to my research in the market I have discovered the majority of campaigns become the target of corruption. Several sources have revealed the very shocking side of all these campaigns that forced me to bring a light on all this stuff. Big brands like Pepsi, Mountain Dew, Bundhu Khan, and Dell Pakistan has recently ended up their several campaigns online targeting the local market. Almost every brand targets the audience with a sparkling contest for the fans, and to earn trust of their audience online.
But in reality, there is something else happening under the hoods of the local media agencies. It is reported by sources that local companies are using their provided stuff for their own establishment, and favoring their own people in quizzes.
Actually, I have received many proofs in the form of images from sources where it is clearly mentioned that local agencies has sent emails and messages to their loved ones about the upcoming quiz questions which has made me doubted about the unfair involvement of the local agencies with whom the brands are working for the promotion and certainly the declaration of the winners are highly under observation.
This is all I have to share till now as I am currently in talk with local agencies about this scenario. They are still yet to pass their comment on these claims. I will be writing again as I get some related official information from sources with more proofs. Stay tuned with me to know all about the hidden truth.