‘Company Not Allow underestimate BYOD trend’

The growth of the mobile device market, namely smartphones and tablet PCs is astounding. According to Gartner research, in 2012 the combination tablet and smartphone sales have surpassed sales of PCs.

The trend continues where in 2013, a blend of sales of smartphones and tablet PCs has been doubled from the sale of the PC computer. And Gartner predicts that by 2015, sales of tablet PCs have been able to beat the computer consists of a desktop PC and a laptop.


“The growth of mobile devices accelerates faster than many people think,” said Mark Micallef, Area Vice President of Citrix Asean. He said the growth of mobile devices led to a trend of employees bringing their own devices to work or commonly known as Bring Your Own Device (BYOD).

In the method of BYOD, employees can freely choose their own devices to work, call it a smartphone iPhone, Android or BlackBerry. And usually stays bought or subsidized by the company in its purchase. According to Citrix, BYOD trend presents several advantages.

In Citrix survey with the question what are the benefits if employees use the device’s own choice, the answers of which include satisfaction with the percentage of 57%, productivity by 52%, with 51% mobility and flexibility with the percentage of 46%.

Citrix software for enterprise as the company was trying to put forward some solutions supporting BYOD. Examples with XenDesktop and XenApp solutions. Also there are other solutions including XenMobile, ShareFile, GoToMeeting to NetScaler.

Essentially XenDesktop delivers virtual applications and desktops as a mobile service. Present XenDesktop desktop like user experience on virtually any device with a variety of operating systems.

While XenApp is an application virtualization product where the user can securely access applications on a variety of devices. The service is claimed to make the organization’s data remains secure and presents a consistent user experience across all devices used, because all of the process through the data center.

Currently, Citrix solutions have been used in a variety of organizations, including ASEAN. Not long ago, the Ministry of Health Singapore through IT Integrated Health Information Systems (IHiS) agreed to implement applications and virtual desktops from Citrix.

With this technology, patient records and other health information can be accessed and shared between health workers through a variety of devices and remains gated. Is only large companies or organizations that can implement the technology?

According to Citrix, all organizations can apply it and claimed to feel the benefits. “Citrix products have been used about 300 thousand organizations and 100 million users worldwide,” claims Mark.

In Indonesia, some organizations have been using Citrix solutions. Among OCBC NISP and Bussan Auto Finance (BAF). Whereas in other Asian regions such Hyundai Securities, Perfettu Van Melle India, Trend Micro Japan, to Lenovo in China.