Video and pictures to Facebook almost certainly still be the main focus, considering the consumption of two such content continues to increase. One of the strategic steps Facebook is acquiring several startups or startups.
The latest, Facebook announced it has acquired a startup with an unspecified value. Startup named FacioMatrics developed an algorithm based on machine learning that allows smartphones to recognize faces in real-time, through the camera.
FacioMetrics team is expected to bring more fun effects to your photos and videos on Facebook. Not only that, Facebook user experience will certainly be better in the future.
Thus, after this agreement, all applications created FacioMetrics has been removed from the App Store and Google Play Store. For information, FacioMetrics founded in 2015 and is made to respond to the increased demand analysis system faces. Actually, this is not the first time Facebook acquires startup in similar fields. In March 2016, the company has acquired the live application filters and face swap ‘modifiers face’, Masqurade (MSQRD).
In addition through the acquisition, Facebook also continues to present the latest features for video and image sharing service hers.
Although the feature rolled out is still limited, Facebook now allows users to broadcast live Live with artistic filters belonging to Prisma application.
Acquisitions and the presence of brand-new features, according to analysts, is Facebook’s strategy to continue to compete with Snapchat, especially, after Zuckerberg failed to buy the company. Unlimited Facebook, currently some services of its subsidiaries, such as Instagram, also often equated with Snapchat.