In 2012, Twitter officially acquired a short video service called Vine, and spawned short video trends across social media platforms.
Thanks to the popularity of the service, Vine loyal users have suddenly turned into internet celebrities. But in 2016, Twitter finally announced it would shut down the Vine, and realized the plan officially closed it in early 2017.
But the good news is the co-founder of Vine, Dom Hofmann is working on a new project as a continuation of the close of the Vine earlier this year.
“After officially closed the Vine, I developed something as an extension of the short video sharing service,” Dom said.
He added that the new project is being funded by himself. Unfortunately, Dom is still reluctant to reveal more details about what he’s working on.
Although the Vine has disappeared, some of today’s social media platforms are ‘adopted’ adopting a format similar to the Vine. Examples are Snap (Snapchat Stories) and Facebook (Messenger, Instagram, and WhatsApp).
It was only a matter of time until Dom finally revealed what the project was doing. Will this new project take care of the success of the Vine?
Twitter Close Vine
On January 17, 2017, Twitter officially closed the Vine short video service. Even so, the company also clarified that it will continue to maintain video services through the Vine Camera app.
Consequently, users can still take short-form videos but can only be uploaded to Twitter, no longer available to the Vine app.
Despite being hacked, Twitter invites users to download the videos they have uploaded on Vine before the app is renamed Vine Camera.
Vine Camera can record video for 6 seconds. The 6-second video has the ability to rotate automatically, as in the Vine app before it is closed.
In his blog upload, Twitter notes that the videos that have been uploaded in the Vine app will not be lost, but can still be watched through the vine.net site
Vine Acquired Twitter
Vine himself debuted first in 2013 as a simple social network to record 6-second videos that can continue to be played back automatically. Twitter previously bought the Vine app in 2012 because it believes the platform will support its services.
At that time, the acquisition value of Vine by Twitter amounted to US $ 30 million before the application was launched.
Vine is quite successful into an entertaining platform. Unfortunately, the application is considered poor in innovation, so it is unable to compete with Snapchat and Musical.ly.
Subsequently in October 2016, Twitter announced the Vine service will be closed. Shortly after Twitter announced the closing of the Vine, founder Vine Rus Yusupov summarized his opinion, “do not sell your company!”