Yes, it is September and we’re talking holidays. Why? Because in the marketing world, seasons run way earlier than they do in the real world. Now is when your business must start preparing and executing a strategy that will bring in customers and drive sales up.
Did you know that 40% of people will begin holiday shopping in November?
According to Google, 75% of consumers started researching their holiday purchases in August with 89% of those consumers starting their shopping online.
That is why you need to have a tightly focused, result-oriented marketing campaign designed to make the holidays happy indeed!
Companies like Blue Fountain Media are developing marketing strategies for their clients that are designed to have cash registers singing merrily all season long:
Spiff Up Your Website
The SBA recommends you make it super easy for your website visitors to find gifts by categorizing them as “Gifts Under $50 , “Gifts for Him/Her” and so on.
This is also the time to unveil a new more customer-friendly website design that will make navigation easier and quicker. Also, if you don’t have a mobile version of your site, get it right now. Fashion deals website Rue La La found that 40% of its sales came through mobile devices in 2012. Don’t let your business lose out.
Also, make sure that you have lots of information for shoppers to make a confident, informed decision. From displaying clear order by or last order dates or free shipping information to reminders of discounts and specials, make sure your customers have everything they need to shop quickly and painlessly.
Offer Specials and Hold Exclusive Sales
59.9% shoppers say that they will use retailers’ sales and discounts to make non-gift purchases for themselves. Yes, reason enough for you to start identifying what items can be marked down, bundled or offered for free to encourage consumers to choose your products. Sit down with your sales and marketing teams and create a well-planned season for sales and exclusive specials that are available either solely online or only in-store, depending upon where you want your customer to go.
Once you decide on the sales and specials, make sure you publicize these deals in your emails, social media accounts, and any bloggers that you work with. Some bloggers love to publish specials about relevant products to their audience if there’s a bonus item for them included.
Collaborate with Other Business Owners
Can you collaborate with other business owners to give away coupons for your business while you do the same for them? Or how about putting together a basket of products from complementary yet non-competing businesses and have all participants sell them in their stores and online. Bundles and samples are a great way to get gift buyers to try our products and come back for more! Why do you think Amazon has been bundling discounted offers for ages?
How will you make this holiday season the happiest ever for your business? Start smart. Take action now. And then, watch the sales soar when the longest shopping season of the year starts.
- Image by My Blog Guest
Adam Johnson takes pride in his ability to predict seasonal shopping trends, and writes about his observations quite unabashedly.