Recently, there was a lot of hype in the blogging community regarding Google Author Rank aka Agent Rank. Many people shared their views on the upcoming author ranking algorithm. Some cheered up the upcoming Google Author Rank, while some wished that Google never able to launch such algorithm in the search engine market.
I have recently gave a lot of attention to Google Author Rank system to compile different posts. That is because I wanted to present the real image of Google Author Rank for my fellow bloggers and for newbies. The Google Author Rank starts from the Google Author Markup, which comes under the relation of Social with SEO.
We have seen in the last few months that Google is trying to implement the Social signals into the search engine. They have released their own social network, and then start implementing different objects of social media in the search engine. They even ripped off the original working stem of their search engine business, by pulling same circle feeds into the search engine.
Well, lot of things happened here!
Instead of discussing them here, I have a better deal for you! I have mentioned below the most basic, and bit amateur information of Google Author Rank and Google Author Markup in the post.
Learning Google Author Rank System:
- Difference Between Google Author Rank & Author Markup (Briefly Discussed)
- Google Author Rank: Google’s Nightmare For Authors To Fight Spam
I recommend you to first read the above mentioned posts, and then start your reading from here! Because, these are the most important points about Google Author Rank, and Google’s love for Google+ & Social.
Little Hint Time: Google Author Rank is already in the Search Engine game. There are many things around you!
Just take a brief look!
How to Improve Google Author Rank:
1. Improve Your Average Page Rank
You must not be in a hurry and just scurry through the headlines in this post!
Things are not simple as we think, you must be thinking what I’m talking about!
I have above mentioned “Page Rank”, and majority of you take it as normal Page Rank but….
The reality is “Average PageRank” of your website, not the steady and current Page Rank of your URL.
I know you are an expert in generating lots of backlinks for your inner and root pages, but you really have to spend time on building some average Page Rank for all of your pages. You also have to care more about the single “nofollow” tag you use on your web-pages. Many of you may only be aware of the simple “dofollow” and “nofolllow” game. But in Google Author Rank, you will have to learn more deeply about different things.
After all it’s all about the reputation!
2. Increase Your Google+ Profile / Pages Engagement
Many of you may already be on their tracks to engage with readers over different social networks. But you guys have never seen the user engagement as SEO or any ranking element. Well, the social engagement of your brand now becomes an important factor of SEO these days! You have to take-care of your brand presence on social networks. Especially on the Google+, as you have to really engage with your readers, and to increase the number of readers constantly!
If you think you can purchase thousands of fans, and followers on social media accounts to trick your Google Author Rank then you are on the wrong track.
Almost all social networks are now active these days to fight against spam. So be careful, you can completely lost control on your social identity with such cheap marketing tactics.
3. Google+ (+1) Counts Really Matters
You might have ignored the Google+ (+1) button section in different Google Products from many last months. However, not a single thing comes into the product without any purpose. The Google+ (+1) button is a really important factor to count your social presence and engagement of your readers with your content. It really matters!
Instead of tricking the social algorithms, invest in some marketing tactics to get all these things very genuinely.
4. Number Of Circles
Well, this is just a referral social signal to Google Search Engine that can be used for Google Author Ranking. It only shows how many people are currently influenced by you and how much is your profile worth in reality. It’s very similar to Klout scoring system.
You could say that Google is trying to give a blow to Klout assigned algorithm of scaling someone’s authority on web.
5. Posting Frequency On Specific Niche
Yes! It’s the most important signal for Google Author Ranking system. It shows how educated you are, and how much you have knowledge about certain topics. If you always talk about current affairs, then you will easily get a favor from Google in the ranking of some current affair post.
However, only posting about specific niche can’t get on you on the top of list. The real interaction of your content with readers around different sources like the social media networks and the other webs can!!
6. Authority Of Websites You Have Worked For
Here comes another important part of the Google Author Rank. It really matters to your rank in the Google search engine among others. It shows how much authority you command and what your style of doing work is. It works completely as backlinks in the Google Author Rank. If you have done work on big authority websites, it means you are the right person to give some SERP exposure, and all these signals comes via the Google Author Markup embedded on different websites.
So make sure to embed your Google+ Profile everywhere on the internet, where you have worked, or are currently working.
The SEO game has now changed after the Google Author Rank. Anyone can beat you with a simple Author Markup embed. So be careful.
7. User Engagement on Your Posts
As I mentioned above, the social interaction of your content is very important in the Google Author Rank era. If your content is not good enough to receive a number of social shares, likes, and the comments then stop expecting from Google to promote your stuff above in the SERP with heavily Google Author Rank favored search engine results.
Though there are many other methods of getting better ranks for your stuff up in the search engine, all are not easy as the real engagement of your content with readers. So instead of investing in dead things, invest in something that really brings the use attraction towards your stuff.
8. Same Social Engagement on Non-Google Sites
You must be wondering what I am saying here!
But you actually need to improve your social engagement on non-Google sites as well. Google is a bit neutral here with social signals, not totally depending on its own Google+ because different social networking websites, and SEO masters have already attacked Google for implementing the Google+ results in the search engine. (In short, they caught Google in tricking the Search Engine for the Google+, but now!) Google is openly checking out your social engagement on different social networks, and then gives you value on the top of SERP.
You have to bring the same community over different platforms. So, a good level of engagement is required to become a master of your field.
9. Community Spotlight
Here comes the real tough work of promoting your website in the era of Social + Search Engine! Google Author Rank is just about implementing the social into the search engine or you can say that let’s user vote up their authors or sources of news.
Well, Google is not idiot who allow everyone to rule up its business model, but still they will use the social community reviews before pleasing any special favor to you in the web.
Actually, such social hints can save you from the different Google search penalizations and also show the real results to Google if a specific website is only spamming or just up to earn / refer affiliate products.
For many, Google Author Rank is a disaster but the whole community wants Google to implement it in the search engine. Google Author Rank is not just a ranking factor. It is more likely to be a search engine algorithm with love for social signals.
10. Little Faith In What You Are Doing
Many of these points are not normal SEO points.
And I don’t know how you will react to these hints I have listed here. But still these are the points that can up lift your rankings in the Google Author Rank system. So, you have to have trust in what you are doing, and have to socially grow up yourself and your products.
Many times, Matt Cutts and different Google Web Spam team members have mentioned to stop doing SEO if you want the good ranks. The Google Author Rank is a clear signal from them to stop doing SEO, and to take a leap in Social Marketing and the marketing of your products not via normal SEO skills but via social media skills.
Conclusion Of Google Author Rank Tips:
Everything is up to you!
If you want good results, you have to think well.
You need your community to get ranked better in the Google Author Rank.
The old SEO / old age blogging days are gone now, where you have to cut off yourself from the social media activities. You have to become one that can work with in the community.