Google Exact Match Domain – yet another algorithm introduction in the world of search engine. Google has already kicked large number of web-masters from search engine that have main keywords in their domains. Earlier this week, everyone start bragging about the traffic loses on their websites, and especially on the website that are published in the cyber-world to generate affiliate sales or targeting big community with focusing on main keywords in the domain name. We have seen Google talking about to take action against the SEO experts & webmasters that are using exact match domain names to promote their products around the world. But, no-one expected to see the update release in such way.
According to the numbers & charts, Google released the Exact Match Domain (EMD) algorithm update, and almost every web-master has seen the traffic loss in his charts, but mostly takes it as normal weekend traffic bump. But, later things turned into worse with clear signals to the release of Google Exact Domain algorithm update on the weekend. On the launch of new changes in the Google Exact Domain algorithm, the front face of Google Web Spam Team, Matt Cutts tweeted weekend’s weather forecast of the search engine, in which he clearly mentions the changes and effects towards the webmasters with big portals.
Minor weather report: small upcoming Google algo change will reduce low-quality “exact-match” domains in search results.
New exact-match domain (EMD) algo affects 0.6% of English-US queries to a noticeable degree. Unrelated to Panda/Penguin.
However, it doesn’t ends here! There are still many big fishes in this pound with targeted keywords in their domain names, but still did not touched by Google’s Exact Domain Match. Well, there are many things to discuss about the new Google Exact Domain Match algorithm, but we are here to fix up the old domains that get lot of love from Google this week.
What Are The Changes In Google Exact Domain Match Algorithm?
So far, the people around SEO community have suggests the new changes are for those who have more targeted keywords in their domains, and they are also ranking well on the major relevant keywords. In the clearer words, if you have a domain with name of iPhoneNews.com – and you are also heavily covering the iPhone related content, then you must have received a little decline of organic traffic in last three days from Google.
Google Exact Domain Match Noticeable Factors:
- It’s not about low quality & high quality content.
- It’s not about the incoming links to your websites.
- It is about the mixture of your targeted keywords.
- It focuses on your profile in the niche.
- Depends on the authority of your page.
Recover from Google Exact Domain Match Penalization in Google’s Way:
In Google’s clean words, if you really want to use your old domain anymore to promote some affiliate product or specific niche, change your current topic of coverage on the domain. In easy words, if you are running a SEO blog with SEO related targeted keywords in your domain, then gives up on the SEO side and start covering something else on the same domain such as development, or music, something that is not related to old niche or complete different from the older.
However, it is the most insane method to recover the value of specific domain. But, in very initial approach, Google just want to get rid of some newbie’s and intermediates that are making their process tougher and energy consumer. Well, I am not saying anyone to go with Google’s style of recovering domains from Google EMD algorithm update. There are lots of methods still available to crack the Google’s EMD algorithm, like we already have methods to overcome Google Penguin & Google Panda penalization.
Recovering From Google Exact Match Domain Algorithm Penalization In SEO Expert Way:
Like every new-generation search algorithm update, the new Google Exact Domain Match algorithm is also requires you to reconsider your whole SEO & marketing plan of your domains. You have to rethink every strategy, and more importantly, you have to rethink about the branding of your website over the internet. You have to build a new image of your business, and once again have to target your old community. There are around 8 Steps to Recover Domain from Google Exact Match Domain Algorithm.
1. Develop New SEO Strategy
Once you have done with yourself on recovering the penalized domain names, then start with a pure new SEO strategy, and avoid every low-class and old SEO tactics to bring back the old domains. You have to rethink about everything. Start from the Blog title to its nature of business. You have to drop or modify few things, but these changes will bring back the organic traffic to your website.
2. Make Your Website A Brand
It’s not the first time that I am mentioning about the authority of website and pages. Almost every Google Search algorithm gives lot of attention to the authority of website, and also to the interaction rate of your content with real audience. It is time to become a brand by yourself, and let others to follow you. (I already have covered number of tips, on how to become a brand yourself.)
3. Re-Focus On Current Targeted Keywords
I am feeling that I am saying you to copy the important stuff from unrecoverable piece of paper. But, indeed its true, and one have to go through this in-order to recover from Google EMD algorithm. You have to clearly focus on your current targeted keywords, and to check out which are highly penalized and which not. Once you get a list of every targeted keyword, make sure to include only those that are not heavily penalized by Google Exact Domain Match algorithm, and drop every-other keyword, on which you have lost big traffic and rankings. It’s to move forward, not to waste time on recovering hard things.
4. Bring New Targeted Keywords
Once again start your targeted keyword research, and this time bring more targeted keywords, but only those that are ‘just’ relevant to products not ‘highly’ relevant keywords. With Google EMD algo ghost, you have to work very carefully, and think about everything.
5. Focus On Keyword Phrases
Instead of focusing on short tail keywords, add some exclusive value to keyword phrases, and focus on long-tail keywords to make a quick return in the search engine. Sometimes, long-tail keywords play an important role in bringing traffic to blogs / websites. So, it’s your time to play with long-tail keywords and phrases.
6. Start A Supportive Blog / Website
It is an optional idea to startup a supportive blog for your domain, and help out the poor SEO status of domain. It actually helps in the recovering of domain from the heavy penalization of Google Exact Domain Match algorithm.
7. Enrich Your Content
Majority of affiliate product / services selling blogs only come with very tasteless content, which means they are equipped with very few images or references to the context, and they more focus on the sales of their product. However, with Google EMD algo, you have to change your content and make it more enrich and useful for the readers.
8. Heavily Become A Part Of Social
In the very last attempt to recover from Google EMD algorithm, take a start with social media marketing, and grow up as a brand in the community. It gives you big exposure in the community, and as well as in Search Engine. Remember, Google is now more social than normal SEO.