Currently, many businesses are incorporating e-commerce platforms into their business systems. With the current technological advancement of the Internet and Smartphone, it has become easier to integrate functional solutions that will work for many companies. Many businesses that haven’t already made this shift probably don’t know the benefits of e-commerce for businesses.
The following information is meant to be an eye-opener for many who still don’t know the benefits of e-commerce for business. Here is why you need an e-commerce platform in your business.
1. Increase in sales
Reliable statistics shows there is a tremendous rise in online sales for the past few years. Specialists estimate that the revenue generated by businesses that incorporate an e-commerce platform into their trading can increase by up to 250 percent. The reason is that most people prefer the convenience and ease of access associated with e-commerce systems. This primarily applies to systems with the ability to process credit card payments and other top online payment systems such as PayPal.
2. Increase in customer base
Ecommerce provides great convenience when it comes to payments. It, therefore, attracts more customers and impulse buyers. Given these online payment systems can accept different modes of payment, it enables small businesses to get customers from different backgrounds.
3. Open 24/7
Most brick and mortar businesses find it difficult to provide their services around the clock due to overheads associated with staff and utility payments. But e-commerce makes it possible for businesses to remain open and accessible 24 hours a day without an increase in expenses. Thus, transactions can be made without your supervision, and if the company deals in digital goods, the operations are fully automated.
4. Instant transaction processing
E-commerce allows operations to be carried out instantaneously. This eradicates the hassles associated with other modes of payment that may require you to wait for several days before you get paid. E-commerce transactions occur in seconds, and the business can get paid immediately, or if need be, access your money in your bank account.
5. Increased business reach
A purely offline business may encounter many challenges accessing clients over a wide geographical area because it involves setting up numerous outlets. But e-commerce has made it possible for small businesses to reach a global audience. The Internet has no barriers in its reach. Therefore, using e-commerce platforms, customers can pay for goods and services from any location worldwide.
6. Easy collection of recurrent payments
If your business involves repetitive billing, it is convenient to transact using an e-commerce platform. You can design your system so that when clients make purchases, they can choose to be re-billed after a certain duration. This creates a hassle-free interaction between you and your customers. And as long as the customer continues to use your services, his or her credit card will be charged at regular intervals, making it possible to predict your income and eventually make informed decisions regarding your business.
The advent of e-commerce has revolutionalized the way business is carried out. You can access your clients at any time globally just by a few clicks of the mouse. Your business can also remain open 24/7, thus making profits even while you sleep. If you need e-commerce or business web design services, you can consult reputable providers such as Web.com.