walkman sony

Story of the Birth and Triumph Walkman

iPod may be the most popular digital music player. But before Apple’s music devices exploded, first there is a Walkman that many referred to as one of the most legendary gadgets. What does the story of his birth?

walkman sony

Here’s the story in a nutshell. Masaru Ibuka was one of the founders of Sony. It was around 1978, Ibuka air travel often use to many places. Understandably, he was the boss of the companies that have a lot of interests.

Well, Masaru Ibuka’s like to listen to classic songs. Sometimes during a boring trip on the plane, he wanted to listen to music as entertainment, but in a practical way.

Sony when it has grown so large electronic companies so that they have the resources to build such a device. Home from traveling, Ibuka asked Norio Ohga, division manager in a tape recorder to fulfill his wish.

The plan is, Sony will create a small audio device. The size is more or less like the Sony Pressman, a tape recorder Sony products that have been produced and sold in 1977.

Indirect Success

Technician Sony also tinker with Pressman. Hard work pays off, they successfully produce devices like Pressman who has the ability to play music in stereo.

Ibuka and immediately liked the prototype exhibited at Akio Morita, founder of Sony the other. “Try this. Stereo cassette player that can be heard when walking the interesting idea is not it ?,” he said.

Morita tried it and he agreed, even convinced the world would love such a device. He immediately instructed a team of technicians Sony made a commercial version. The aim is mainly to satisfy young people who want to listen to music all day.

Morita gave an ultimatum, the device must be fast and the price is quite affordable so that the demand in the market. Sony menyanggupinya technician team. So in just 4 months, the first version of the portable music player was already finished.

But if the right name for him? Ibuka propose Walkman, but some people doubt whether it is a proper name. In fact, in the US, the device was named Soundabout. But in the end, the Walkman name was selected.

Sony produces about 30 thousand units of the first version of the Walkman TPS-L2, released in Japan in 1979. ‘Ancestors’ Walkman requires two AA batteries as a power source and when it sold $ 150, or $ 500 in today’s dollars.

Unfortunately, the first Walkman was not immediately sold. Perhaps because many people do not know its capabilities. Thus, employees of Sony took to the streets to demonstrate Walkman and potential customers can try it yourself. The strategy worked. Approaching August, Walkman supplies began to run out.

Such was the beginning of a story about a big success Walkman finally released in a variety of models and sold hundreds of millions of units worldwide.

It may be noted that the portable audio device actually existed before the birth of the Walkman. The first portable music player in the world was mentioned already present in 1954, the Regency TR-1. TR-1 can play the sound from the radio and is considered the first in which the people could hear the music in mobile.