According to data published by We Are Social, of 7.4 billion inhabitants of the earth, 3.7 billion have been connected to the internet. Of the number of Internet users, billions of people are accessing social media every day. This number is reportedly increasing.
By 2018, an estimated number of social media users will reach 2.44 billion.
Social media is used for many things in life, such as connecting with others, entertainment, networking with colleagues and college friends.
The use of social media does not only change the way people communicate, but also change people doing business, change government communication, and change people’s lives.
Here are five observations and predictions from experts from the Global Agenda Council on the fact that social media has changed the world:
1. Must have social media
Social media now seems obligatory. According to Claire Wardle of the Digital Journalism Determination Center, in the past seven years, social media has changed things. For example, social media is used for digital marketing or communication channels for customer service.
Various industries have used social media for business purposes. Therefore, it feels social media so it is mandatory to have.
2. Social Media Platform Make Easy Banking
Social media becomes a platform that is also used in the banking sector. Just as above, social media is changing the way of communication in the banking world. Starting from improving customer service to allow users to transfer money through online platform.
Not only that, financial technology companies also use social media to help others open accounts. In fact, social media can also make it easier for someone to get a loan.
3. Social Media Help with Health Services
The health industry is also one that is helped by social media. For example, public health campaigns can be done through social media or virtual doctor visits can be done in the Skype service.
Social media can also help patients stay connected to those who can answer their questions about health. “Social media has done well in the health of a person or society, especially getting people to share information quickly,” said Lee Aase of the Mayo Clinic Center for Social Media and Social Media Network.
However, social media can also be bad. For example when a non-expert person shares health information with others. Therefore, according to him, health agencies need to make plans to respond and overcome if there is less accurate information about health, especially through social media.
4. Social Media Changing Government Communication with Citizens
The participation and involvement of civilians in social media has been the source of ideas, plans, and initiatives for the government. Through social media too, many regional leaders communicate and embrace their citizens. In addition, they also make government more transparent.
In fact, there is now a platform created specifically to provide input or report directly to the local government, Qlue one of them.
5. Social Media Facilitates Communities to Respond to Disaster
Social media also makes it easier for people to respond to disasters. This is one of them shown up through the Safety Check feature. With this feature, Facebook users who are around the disaster area can tell each other their condition.
In addition, various other social media platforms also become a bridge of communication during the disaster, including a channel of communication to provide assistance.