Search engine optimization or SEO should be a key part of any serious online marketing strategy. Its purpose is to increase website visibility and improve search engine rankings. Studies show that the majority of Internet users generally overlook paid ads and focus immediately on organic listings. Clearly, SEO is necessary in order to ensure proper indexing, ranking, and traffic for your website. However, SEO covers a wide spectrum of Web coding, online marketing, and public relations. Consequently, several myths exist about it. Ten common SEO myths are listed and described below. Read them to increase your basic understanding of search engine optimization.
1. Only the first rank matters.
Being in the first position or on the first page of search engine rankings is not as important as it was previously. Studies show that people frequently look at results further down the first page and that oftentimes, they will continue to look through the second page as well. Wise search engine users are known to look at the source of the information and not merely at the location of the hit. The reason for this is because being in first position does not indicate that the website in this position is of superior quality. Consequently, being listed at the top of page two is also beneficial for increasing traffic to your website.
2. You can do SEO with no outside help.
In a nutshell, SEO is the process of making websites easily understandable by people and search engine robots. The desired end result is to increase traffic to your website. Despite the impressive sophistication of search engine technology, however, technical limitations still exist. Most people can successfully implement basic SEO techniques. However, due to the complexity of more advanced aspects of search engine optimization, such as online marketing, public relations, and coding, professional help is required in order to achieve maximal benefits of SEO.
3. META tags are vitally important.
Most search engines no longer use META tags to index websites. META tags have no effect on search engine ranking. Nonetheless, they still maintain a basic degree of importance. The content contained in the description tag often appears with the website link in search results.
4. Keyword-rich domain names are ranked higher.
The indexing process no longer looks at domain names. Now, rather, it focuses on actual website content. This is another reason for the popularity of the phrase, “Content is king online.” Nonetheless, the domain name maintains its significance because it is still highly visible by website visitors and the best domain names are appropriate, catchy, and easy to remember.
5. Your site must be submitted to Google and/or other search engines.
Today’s sophisticated Web crawlers are able to index websites in a matter of hours or days. Most search engines provide URL submission forms, nonetheless, for use as desired by website owners who still want to use them. This is different if you’re doing local SEO, however! Local businesses do benefit from getting their businesses submitted with Google+ and Places.
6. The H1 header has greater value than other text.
Content structure varies from website to website. Notwithstanding, each site is recognized by Google and other search engines. Heading tags, such as H1 and H2, tell Web browsers how to display your content. Headings are displayed larger and bolder than other text. They provide structure for your document, and indicate the topic of your web page and/or various sections of the page. However, they do not necessarily carry more weight than other text when it comes to search engine rankings.
7. Linking to other highly ranked sites helps your ranking.
Search engines use Page Rank to determine how websites rank. The algorithm for determining Page Rank considers the extent to which any given website is useful to other websites. In other words, the more sites that link to you, the greater your chances of receiving a higher search engine ranking. Linking to other websites is of relatively littler or no importance.
8. Usability does not affect SEO.
Usability has everything to do with SEO. Traffic to your website is increased when website visitors find it relevant, informative, attractive, and user friendly. Furthermore, if your website is difficult for people to understand and navigate, Web crawlers will encounter problems indexing your site. Poor usability can definitely have a negative effect on your rankings.
9. Backlinks are more important than content.
“Content is king online.” Never forget that! Website content should be fresh, interesting, and informative, yet concise. The goal is to give website visitors the information they need as quickly as possible, while maintaining the quality of the content. We need to answer our visitors’ most pressing questions. Anticipating and answering additional concerns they may have later is an added plus. All of this needs to be done in a manner that secures top search engine rankings for your website. After all, without the use of appropriate keywords, website searchers will not be able to find you when they complete a web search. Backlinks do not add content to your website. With good content, however, your website will automatically generate links.
10. Good content is the only requirement for SEO.
Good content is the foundation of any successful website, and it ensures that your visitors will return to your website regularly. However, it is not the only requirement for ensuring search engine optimization. Branding, link building, and a myriad of other SEO methods are also vital for achieving optimal page rank and visibility.
Over to you: Tell your myths in the comments below and what you think about the articles, and do give some love to this post, no one leaves my blog, without commenting (just kidding)