When Vine slide in 2013, the popularity of these services quickly skyrocket. Unfortunately, the heyday of Vine did not last long, following the decision of the owner, Twitter, on October 27 for closing the short video sharing service.
Various reaction appeared after Twitter announced his decision. One of them comes from the service management technologies that offer influencer end-to-end, Markerly.
In data released, Markerly convinced that the cessation of the top users or “Save Vine” posting content to trigger the closure of the service. Top user categories, namely that having followers as much as 15 thousand or more.
Markerly revealed that more than half or 52 percent of the top-Vine stop posting their work began earlier this year. There are as many as 9725 Vine users who have more than 15 thousand followers.
The slump was not too surprising. Because, when it appeared a number of services are deemed more optimal for users or influencers (those who have an influence), like Snapchat, Instagram, and YouTube.
Snapchat and Instagram through, they can share a short video, while YouTube used if you want to share content with a longer duration of time.
According Markerly, platforms like Snapchat and YouTube make the influencers can produce video work with a longer duration and better quality. Thus, they can be more alluring target of a brand that wants to be desired.