I come across so many bloggers these days. Anyone and everyone seems to be turning to blogging.
Blogging has become a rage and an instant hit among youngsters and professionals alike. Professionals use the various blogging platforms to put their message across while most youngsters turn to it in the search of some fast and easy money. Not only that, the ease with which you can share your thoughts, views, feelings, opinions, etc with hundreds of thousands of people merely with the click of a button is another factor that lures many people into blogging. Add to it the fact that the bloggers are not required to show any degrees or certificates to prove that they are qualified or well versed in their chosen niche`.
Blogging has undergone a sea change since it was first introduced. It has evolved from the status of an art to that of a science and a blogger today uses many tools and techniques to get a wider audience for his written words. The mind boggling changes in the field of blogging are partly because of rapid advancements in the field of technology, partly due to search engine updates and, above all, due to a change in the psyche of the readers who turn to the internet for information.
After the first few blogs met huge initial success, things are not that easy for bloggers anymore. As the number of bloggers across the world is increasing, it is indeed losing some of is charm for some bloggers and webmasters. While some believe that this is still the beginning of the “Blogging era”, there are many who are seeing it as the beginning of the end already. There are so many blogs that die an untimely death every day. The reason behind their shocking claims is the non common failures and obstacles they hit during their blogging career.
There are many for whom blogging is a full time career. Their daily bread and butter. For them, it is still fun. But there is an overwhelmingly large number of people who meet unexpected end. I intend to take up that issue today. Today, I am going to highlight a few points which may be the cause of a disastrous end to your blogging career. I might not have been able to visualize all the problems but here are the main reasons that I could think of after having long drawn conversations with bloggers and webmasters who have already quit blogging for good.
To make sure that your blogging career does not meet the same fate, read on.
Lack of Expert Knowledge:
Well, though bloggers are not required to produce any certificates or degrees to prove that they are good enough to write on the topics they have chosen for themselves, lack of knowledge in the chosen field can be a major hindrance that keeps a blog from growing. Many bloggers who take up blogging as a hobby without any expert knowledge are the first ones o quit. Bloggers who have enough experience and knowledge of their chosen field are able to talk or write about almost anything in their chosen niche` and have brilliant blogging careers.
So, if you are not an expert in your chosen field, a blogging career is not for you.
Lack of Hard Work:
Like every field, blogging also requires dedication and whole hearted efforts. If you want to become a successful blogger in your chosen niche`, you have to be willing to devote a lot of time to your blog. I have seen so many bloggers fizzle out just because they did not or could not devote enough time to their blogs and depended upon others to put in the efforts. Remember, the key to success in blogging, as in every profession or chosen field, is hard work and there are no short cuts to success at all. If you want to see yourself at the top, you have to be willing to slog it out and burn midnight oil.
If you are willing to do so, there is no reason you will not succeed. But if you expect everything to fall into the right place by itself, forget it because blogging is a highly competitive filed today.
Dependence on Others:
Many of us do our work independently without betting on someone. But there are so many bloggers who do not know of the nuances of SEO, the search engine crawling techniques, the way the page rank and traffic generation system works, etc. While bloggers are not required to be marketers or SEO experts, they might need help from experts till they learn about the tricks of the trade themselves. All the same, I believe that over-dependence on others kills one’s spirit of writing. Make sure you have the right mix of SEO skills, management skills, knowledge and writing skills as well.
No one is perfect here; everyone has some drawbacks. Making mistakes is no taboo, as long as you can make each mistake a learning experience and learn from it. Making mistakes allows you to explore may uncharted lands.
Never be afraid of making mistakes.
But at the same time, remember,
“To err is human. To persist in error is devilish”.
If you have some shortcomings, admit them. Be open and learn publicly.
Many bloggers who are at the top now could not have been there if they had not made some mistakes at the beginning of their blogging careers. Only by making mistakes can you make yourself perfect in the long run.
Publishing, Updating, Sharing, Posting, Updating, Sharing – A loop
Blogging is not limited to some specific topics and categories. It is an open hub where everyone is entitled to speak and share his experiences with others. There are many fields where bloggers are required to work in a loop.
Take the new publishing field, for instance. The newcomers will have to work like a robot around the clock to cover everything – pointing the real technology niche. The working around the clock definitely makes your blogging career like hell unless you are not in love with your work.
High Expectations – Rocket Science
It is one of the most common causes of disappointment among the bloggers and web masters. As they read about others’ success stories, they start expecting too much too soon. They start thinking that they can also reach those heights very easily without getting any hiccups. It is not bad to expect results for one’s hard work but having unduly high expectations from the blogging career can be very dangerous. It is very hard to reach the top in any given niche` within a few weeks or months. You have to put in years of hard work before you can see your posts on Page 1 of Google.
Ignorance from Community
In blogging, it is very important to gain a spotlight from the community in which you are working. Many successful bloggers were able to get the limelight in their community, but some experience rejection from the community, which disturbs the bloggers and web masters a lot. There are many ways to avoid community ignorance. I have already covered a brief topic on how to get yourself the community spotlight.
Over Populated Niche
With the rise of popularity of blogging as a career, every niche is now full of competition. One has to introduce something new and interactive in his chosen field to get some attention. If he fails to do so, there are no chances of getting a real amount of traffic. The over populated niches are now the biggest challenges for bloggers. Before starting a blog on some specific niche, it would be good to see the level of competition to avoid later back outs.
Expecting huge earnings from the blog is a common phenomenon.
But is it really easy to earn money from blogging?
One has to be very smart. If your readers feel that you turned to writing looking for easy money, they might stop enjoy reading you altogether.
The above-mentioned points are just my inner thoughts and my personal observations, as I had a series of question / answer rounds with bloggers who had quit their blogging careers. The fact is that though blogging is not easy. All the same, you can make a career out of blogging if you are knowledgeable in your chosen field and are willing to put in donkey labour.